It started with engineering.
Civil engineering, in India. A degree about making things stand up. The concrete didn't stay with me. The habit of building did.
placeholder · IndiaAt 20, a company.
Halfway through my bachelor's I co-founded Fabea, a technology startup. I did the user research and drew the prototypes in Figma. I wrote the pitch deck and the go-to-market plan we took to early-stage investors. It didn't survive. It was the most useful year of my degree.
placeholder · FabeaThen I learned how people buy.
At The CEO Magazine I became the youngest manager in the company's history. I sold and ran media partnerships across India and EMEA: $540K in revenue, 50+ international accounts, campaigns with Publicis Groupe, Ogilvy India and Edelman. 2 years of watching decisions get made.
placeholder · CEO MagazineThen Paris, and a second company.
IÉSEG, an MSc in Strategy and Digital Transformation. I'm a builder before I'm anything else, and I wanted to run the strategy I was being taught, so I did. A term in, I saw the gap in the student events scene here and started Parties of Paris. It still runs: 1,000+ members and 400,000+ accounts reached a month, none of it paid. Paris Erasmus Life then asked me to run their events. France's biggest student pool party, 2,000+ guests, and a content plan that took the account from 13K to 26K, with 1.3M+ views in October 2026 alone. Put on a night, see who comes. There is no faster feedback loop.
placeholder · Parties of ParisNow: Amata.
GTM and Chief of Staff to the CMO at Amata, a dating app in Paris. I build the tools the marketing team runs on. Ad Genius reads what every competitor is running. The UGC studio and the image engine make the creative. I also make the social content and do the research behind it, and I own the go-to-market thinking that decides what we make next.
placeholder · AmataAnd after hours.
I've DJ'd since 2024, in France, Germany and India, and opened for DJ Mag Top 100 artists. Reading a room is reading an audience. Holding your timing under pressure is shipping on schedule.
placeholder · MRTREY- Built Ad Genius and other AI research and tracking tools using AI-assisted development; Ad Genius benchmarks competitor ads from the Meta and TikTok ad libraries and surfaces trends and hooks worth testing, cutting creative research from 3 days to 1.
- Worked directly with the CMO and later the CEO on marketing priorities, led weekly ad performance reviews (hook rate, CTR, CVR and CPI) and automated delivery of data-backed creative ideas, cutting ad production from 5 to 3 days and nearly 2X weekly output.
- Analysed 171 user interviews to sharpen brand positioning, produced AI-generated creatives (image posters, short-form video ads) with Claude, ChatGPT, Higgsfield and ElevenLabs, built an AI UGC workflow and prepared PR research with a journalist database and outreach.
- Coordinated and executed large-scale student events, including 30+ club nights, picnics for 300+ and a student pool party attended by 2,000+ guests, handling logistics, guest lists, event toolkits and post-event reporting.
- Manage the student WhatsApp communities (5,000+ people) day to day: moderate the groups, keep conversation active.
- Developed a social media content strategy that helped grow the brand's account from 13K to 26K followers (25,966 on 26 Oct 2026), generating 2M+ organic profile visits and 1.3M+ views in the last 30 days through consistent content and brand storytelling.
- Founded and organised parties and social events in Paris, building a community of 1,000+ members and owning each event end to end: venue sourcing, negotiation and budgets, partners, promotion and on-the-night operations.
- Built partnerships with nightlife venues, DJs and promoters, and grew the community's organic social media reach to 400,000+ accounts per month through consistent event promotion and content.
- Managed a portfolio of 40+ advertising clients, owning campaign timelines, deliverables and reporting between headquarters and regional teams.
- Ran competitive benchmarking and media performance tracking on client campaigns, delivering a 30% increase in digital engagement over 5 months.
- Led a team of 10 research assistants and sold and managed media partnerships across India and EMEA, generating $540K in revenue and reaching 150% of targets as the youngest manager in the company's history.
- Conducted 75+ interviews with senior executives and coordinated global events, press presentations and client activations for 50+ international accounts, preparing event toolkits, guest lists and post-event reports.
- Worked with agencies including Publicis Groupe, Ogilvy India and Edelman on media campaigns, and produced yearly marketing calendars, 360° campaign materials and strategy presentations for management and regional teams.
- Co-founded a technology startup and worked on investor outreach, partnership development and market positioning.
- Conducted user research, designed product prototypes in Figma and built the pitch deck and go-to-market materials used in fundraising conversations with early-stage investors.
IÉSEG School of Management, Paris
MSc Strategy and Digital Transformation
Sep 2024 – Oct 2026 · Marketing Strategy · Brand Communication · Digital Marketing · Consulting · Project Management · Public RelationsSree Vidyanikethan Engineering College, India
B.Tech Civil Engineering
Jun 2017 – Jul 2021Languages: English (fluent) · Hindi (advanced) · French (A2) · Telugu (native)
Ad Genius
UGC Studio
AI Image Engine
Events + DJing + Community
